Projects involving Coventry University students have been highlighted in a new report on UK university involvement in the London 2012 Olympic games and preparations.
The Coventry Ambassadors and Godiva Awakes projects were both mentioned as good examples of a higher education institution working with local companies to become a key part of the Cultural Olympiad.
Coventry Ambassadors aimed to recruit local volunteers for the upcoming Olympic football events held at the Coventry Ricoh Arena and was supported by Media Production undergraduates who produced the regional initiatives promotional campaign video shown on BBC big screens and online.
Martin Yardley, Director of City Service and Development said “The film has had a fantastic reaction whenever we’ve shown it… it really sets Coventry apart from other local authorities and has undoubtedly helped us during the recruitment phase of the programme”
Ross Varney, Media Production Teaching Assistant added “The university and department have very strong ties with the city and it’s businesses, and it’s fantastic that our students can be involved in high profile professional projects like ‘Coventry Ambassadors’ that means they can say they were involved in bringing the London 2012 Olympics to life.”
[...] to see it and be proud of what my group achieved. The project has received media attention. This Coventry University Media Production article is about this [...]